I completely refreshed the visual experience of the site. I updated all imagery to feel more modern and aligned with their brand, added an appealing homepage video to create instant engagement, and introduced clear, consistent iconography to break up dense content. I restructured key pages to be more scannable and visually balanced, helping users quickly understand what NEXTStep Commerce offers. Overall, the redesign created a cleaner, more dynamic site that better communicates their value and appeals to new customers.