Problem Statement
NEXTStep Commerce had operated for over 20 years relying on word-of-mouth marketing. Their web presence suffered from an outdated design, excessive text, and poor visual presentation, all of which hindered customer acquisition and conversion efforts.
Project Goal
Redesign the website to be more visually compelling, easier to navigate, and better aligned with NEXTStep Commerce's current offerings, expanding their reach and improving customer conversion rates.
Solution
The redesign focused on modernizing the visual experience through updated imagery, adding an engaging homepage video for immediate impact, and implementing clear iconography to organize content. Key pages were restructured for better scannability and visual balance, enabling visitors to quickly grasp the company's value proposition.
- Updated imagery throughout all 27 pages
- Homepage video to create immediate engagement
- Icon systems to break down and organize service content
- Restructured page layouts for improved scannability
Results
The refreshed website presents a cleaner, more dynamic appearance that more effectively communicates NEXTStep Commerce's services and appeals to prospective customers. View live site →