Problem Statement
The salon had undergone new ownership and needed a full rebrand. The previous website had a dark, masculine aesthetic that didn't align with the new owners' vision, they wanted something "fresh, airy, and feminine" that would appeal to their target clientele and reflect their services.
Goal
Replace the dark, masculine feel of the existing site with a bright, inviting, and modern design that emphasizes the salon's services and creates an effortless user experience.
Solution
The redesign introduced lighter colors, updated photography, and a modern layout that immediately communicates the salon's identity. Navigation was restructured for clarity, and subtle design elements were added throughout to reinforce the brand's new direction.
- Lighter color palette aligned with the new brand identity
- Updated imagery reflecting the salon's aesthetic and clientele
- Restructured navigation for a cleaner booking experience
- Subtle brand details throughout to create a cohesive feel
